PARADIGMS IN CONSUMER BEHAVIOR

Hedonomics in Consumer Behavior

Analysis of information behavior paradigms: past and present

Introduction: Information behavior in knowledge and information science is seen as a fundamental human behavior that has been studied extensively thus far. This study include different approaches and perspectives that examined information behavior. The purpose of this article is to investigate the paradigm shift in information behavior by using the texts of this research ground. Methodology: Th...

Identity-based consumer behavior

a r t i c l e i n f o Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures. To resolve that problem, we propose a simple but inclusive definition of identity...

Consumer behavior: a quadrennium.

Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly assoc...

Online Consumer Behavior

The increasing availability of individual-level data has raised the standards for measurability and accountability in digital advertising. Using a massive individual-level data set, our paper captures the effectiveness of display advertising across a wide range of consumer behaviors. Two unique features of our data set that distinguish this paper from prior work are (1) the information on the a...